OTT services have grown rapidly in popularity over the past few years.
An environment has been created where content can be enjoyed regardless of location.
However, as subscription fees keep rising and extra costs are added,
more users are looking at ad-supported free services.
This post explores the growth of OTT and the reasons free streaming is gaining attention.
What is the origin of OTT platforms?
OTT started as an internet-based alternative to traditional broadcasting.
Because users can watch content anywhere with familiar devices like smartphones and tablets,
the user base grew rapidly.
After the pandemic increased time spent indoors,
OTT usage increased dramatically.
The appeal and limits of OTT services
The biggest advantage of OTT here is the freedom to choose what you want to watch.
Each service offers unique original content.
There are also some limitations.
Price increases and pay-per-view models add pressure.
Recently, complaints about rising fees have become more common.
What are free streaming services?
Free streaming provides content at no cost in exchange for watching ads.
Viewers enjoy various genres without paying.
Ad-based streaming models are expanding.
Although ads appear, users save money while platforms earn revenue.
Growth reasons of FAST services
FAST services are quickly settling into the market.
Demand for cost-free viewing increased after COVID.
New services like KT’s “Gi Live” are becoming attractive options.
With news, sports, and entertainment, interest continues to rise.
Final thoughts
Cost pressure drives users toward free platforms.
Finding the right platform is part of the experience.
Content consumption will keep evolving.